Ato Alexander (formally known as Kwamz) is a rising star from York / Leeds, now based in London, poised to blow internationally in 2014.
Ato is more than just a rapper, performer, artist, he is a young creative social entrepreneur, songwriter, & teen influencer as well as a very popular emerging urban / street fashion kid and model who recently shot for Topman & other popular brands including ‘Illustrated people’. Ato also Interviews other stars for magazines and online TV channels, including recent interviews with ‘Wretch 32’, ‘Lethal Bizzle’ & ‘Akala’
It is no surprise that MTV nominated Ato as one of their top unsigned acts for 2014.This fast emerging young star is ready to make an impact across the UK in 2014 with the release of his album that will be preceded with some very strong singles and videos. Through this and his building a substantial online presence, working to inspire a new generation with his fresh and exciting sound, trends, and fashion ideas Kwamz is destined to be a breakthrough act in 2014. With over 500,000 plays on his “home made” videos on You Tube, he is already verified on twitter with over 19.000 followers, over 4,000 instagram followers & over 10,000 ‘Likes’ on Facebook he has established a nationwide fan base. Ato has trended on twitter top 3 worldwide on the release of his EP and in the UK several times in 2012 and 2013.
Ato Alexander is trying to establish his own style with a very distinguished tone and sound despite the mix of up beat and slower conscious songs. The Half Danish & Ghanaian rapper is very passionate about influencing change through story telling, as well as through action which is evident from his popular ”On My West Behavior” movement directed at supporting other young talented artists in the UK.